The UK’s leading beach holiday specialist, On the Beach, announces its latest Body Confidence campaign activity, which sees the online travel agent sponsor ‘Body language’ - a unique series of podcasts, created by Mags Creative, the team behind one of the UK’s most popular health and wellness podcasts, Deliciously Ella.
Discussing matters such as body confidence and self-esteem, Body Language is hosted by Tasha Bishop and will include a number of high-profile special guests.
The series opens with the hugely popular Anna Whitehouse (aka Mother Pukka), with other guests including body positive activist and writer, Honey Ross, and writer and journalist Scarlett Curtis, daughter of screenwriter Richard Curtis and broadcaster Emma Freud.
Body Language launched on 16 October, available on all major podcast platforms, including iTunes and Spotify.
The Body Language sponsorship comes after a summer in which On the Beach launched a number of PR campaigns focused around promoting body confidence, inclusivity and positivity.
This included ThisBikiniCan, which marked National Bikini Day with a campaign to debunk the myth of beach body readiness, after finding that over a third of UK women said low body confidence prevents them from getting into the sea or pool on holiday.
Working with influencers including Felicity Hayward, StyleMeSunday and Gemma Collins, the campaign celebrated the differences that make us unique and sought to heighten confidence through community and break down standardised beauty ideals.
It came in follow up to the beach experts’ AllSwimclusive activity, which launched in June and ran throughout the summer, seeking to combat a lack of swimming confidence amongst parents after research found that less than half of UK parents are confident swimmers and that 68% avoid taking a dip due to appearance factors.
Andrea Tarpey, Head of Communications at On the Beach said; “Our holidays are precious and should provide an opportunity to relax and recharge, with a sense of freedom and without fear of judgment.”
“On the Beach is delighted to be sponsoring the Body Language podcast series and proud to be adding our voice to the honest and open discussion around some of the body-related expectations and pressures that any of us can experience in daily life.”
Source: TravelDailyNews international
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