LONDON - It was announced that Ink, the world’s leading travel media company, has been appointed by Air Italy to relaunch its inflight magazine and represent its digital media sales.
Air Italy is the country’s newest and most exciting full-service carrier. With a rapidly expanding route network and modern fleet, the airline plans to grow to more than 50 aircraft carrying in excess of 10 million passengers by 2022. With its hub in Milan Malpensa, the airline connects to seven domestic Italian airports, has an extensive North American route map and flies to four countries in Africa.
The inflight magazine Atmosphere launched on August 1st, featuring a contemporary design and containing inspiring travel features from the airline’s route network.
Ink’s joint CEO Michael Keating said: “We’re thrilled to be partnering with Air Italy to create an elegant and bespoke publication that will not only appeal to their discerning passengers, but presents this innovative new airline to the world. This magazine launch illustrates the overall growth in travel media sector, which of course reflects how global passenger numbers are set to double by 2034. Passengers are travelling in their millions and Atmosphere magazine is the best way for advertisers to reach them.”
Air Italy’s Chief Operating Officer Rossen Dimitrov added: “We are very proud to be relaunching our inflight magazine Atmosphere. Published in Italian and English, the new magazine is the perfect storyteller with eye-catching design and photography to inspire our loyal passengers to discover new destinations and live out their travel dreams.”
Jamie Trendall Ink’s Creative Director said: “The relaunch of Atmosphere truly embraces Air Italy’s vision to ‘Imagine the World differently’. The visuals feel glamourous, chic and modern, with the magazine packed full of lifestyle trends, design insight and social commentary, all wrapped up within inspirational travel content.”
In the first issue, we discover where to eat in Miami with ‘man’s best friend’, check out the Sardinian twins bringing a modern twist to the island’s traditional shawl, and live the life of an A-lister on the Amalfi coast.
Source: Traveldailynews international
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