The collaboration between and launched back in 2015 with the development of the CRETAquarium website,
has now expanded into a different field of digital marketing: Performance Marketing (Google Ads & Facebook Ads).
EyeWide designed and published on behalf of CRETAquarium a series of advertising campaigns on Facebook and Google to promote the CRETAquarium brand and to attract visitors, both Greek and foreign, who are currently on Crete. Display, search, smart and video campaigns were created on the Google Ads platform, while Facebook Ads launched branding, traffic and video campaigns.
As part of the promotion, a free audio guide is offered to visitors who display at the CRETAquarium reception the promo code they find on the banners of the display campaign.
Eyewide's advertising campaigns on behalf of CRETAquarium are now running for two months, with impressive results: from June 12 to August 8, impressions on Google exceeded 2.5 million, with clicks reaching 23k. Accordingly, Facebook ads have showed more than 1.2 million impressions and 11.6k clicks.
Source: Traveldailynews international
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